"Together, we see a world where people unite and take action to create lasting change — across the globe, in our communities, and in ourselves."
We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.
To achieve the vision of Rotary International and The Rotary Foundation, Rotary's Board of Directors and Trustees have set four key priorities and related objectives to serve as the foundation that will direct our work over the next five years. They are:
Increase our impact 
Rotary strives to change the lives of others for the better. Our members invest volunteer and financial resources in a broad range of service activities, but we will do a better job of measuring the results and outcomes of our work. So that Rotary can continue to attract members, partners, and donors, we'll focus our programs and produce evidence of lasting impact.
Related objectives:
  • Eradicate polio and leverage the legacy.
  • Focus our programs and offerings.
  • Improve our ability to achieve and measure impact.
Expand our reach 
People are seeking ways to make a difference in the world and connect with others. How do we help them find what they're looking for in Rotary? By creating unique opportunities for more people and organizations to get involved. Clubs will always be important. But to extend our global reach, we'll expand our current structure with innovative models that welcome more participants into Rotary and give them meaningful ways to unite and take action.
Related objectives:
  • Grow and diversify our membership and participation.
  • Create new channels into Rotary.
  • Increase Rotary's openness and appeal.
  • Build awareness of our impact and brand.
Enhance participant engagement 
Because we recognize the challenges our clubs face in today's changing world, Rotary will support our clubs' efforts to deliver an experience that engages and retains members. When we help clubs focus on the experience and value they give their members, we give Rotarians and other participants the opportunity to serve together, connect with one another, and have a more satisfying experience with Rotary.
Related objectives:
  • Support clubs to better engage their members.
  • Develop a participant-centered approach to deliver value.
  • Offer new opportunities for personal and professional connection.
  • Provide leadership development and skills training.
Increase our ability to adapt 
To achieve our vision and keep pace with changing global trends, our structure and culture must evolve. We'll ensure that our operating and governance structures are efficient, flexible, and effective in delivering services to all of our participants.
Related objectives:
  • Build a culture of research, innovation, and willingness to take risks.
  • Streamline governance, structure and processes.
  • Review governance to foster more diverse perspectives in decision-making.
The Object of Rotary
The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and in particular, to encourage and foster:
The development of acquaintance as an opportunity for service.
High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society.
The application of the ideal of service in each Rotarian’s personal, business and community life.
The advancement of international understanding, goodwill and peace through a world fellowship of business and professional persons united in the ideal of service.