January is Vocational Service Month!
 
January is Vocational Service month and this is the perfect time to begin yearlong vocational service activities, ranging from Rotary discussions to awards to community projects.  In the words of Rotary International Past President John Kenny:  “Vocational Service, in Rotary, means that we are committed to honest business and unassailable ethics, and that we are equally committed to using our vocational skills and advantages to help others. The idea is simple enough – but it is unique to Rotary.”
As a matter of fact, Rotary distinguishes itself from other service clubs by its central goals of Vocational Service, to promote and advance Rotary’s high ethical standards.  One of the tools used to do this is “The Declaration of Rotarians in Business and Professions”, now revised as the Rotary Code of Conduct.
 
The beginning:
Vocational Service is at the heart of Rotary, which was founded on the classification system of membership. Business and professional life are the bedrock of Rotary, and Vocational Service is a major force in promoting honour, integrity, and trustworthiness in business.  Originally only one representative from each business or profession was invited to join a club. Paul Harris felt that if several
 
members of the same profession were to join, they would either sit together and “talk shop” or compete against each other for other members’ business. The idea of “trade-boosting” was gradually eliminated and by 1912, Rotarians were no longer required to exchange business with one another.
 
Service Above Self
Rotary’s early leaders often cited the Golden Rule – “Do unto others as you would have them do unto you” – as the guiding principle of Rotary’s Vocational Service. By the time the National Association of Rotary Clubs held its first convention in 1910, the networking emphasis had begun to shift. The majority of clubs told the new Civic Committee that Rotary should move from being a booster club to improving their communities. The concept of “he profits most who serves his fellows best” became “he profits most who serves best”. This idea morphed into “Service, not Self” and finally, it became the Rotary slogan we know today -- “Service Above Self”.
 
Object of Vocational Service
In 1940, Rotary International defined the Object of Vocational Service “to encourage and foster: high ethical standards in business and professions; the recognition of the worthiness of all useful occupations; the dignifying by each Rotarian of his occupation as an opportunity to serve society.” Today’s Rotarians still pride themselves on being able to use their professional stature and knowledge to make things happen worldwide, wherever there is a need for change.
 
The Rotary Code of Ethics
Back in 1912, when Glenn Mead succeeded Paul Harris as President of Rotary, he recommended a code of business ethics be formulated to contribute to the advancement of business morality. At that time, there were no consumer protection laws or truth-in-advertising statutes. Fraudulent and deceptive business practices were the norm. The unwritten law was caveat emptor, “Let the buyer beware.” Since the adoption of the Rotary Code of Ethics in 1915, at least 145 national industrial codes of conduct practice have been adopted as a direct result of the influence of Rotarians.

The Four-Way Test
The other tool to promote and advance Rotary’s high ethical standards is The Four-Way Test.  It was developed during the Great Depression, by a Rotarian, Herb Taylor, from the United States, as a four-part ethical guideline that helped him rescue a beleaguered business. The code’s four points are simple and direct: 
“Of all the things we think, say or do:
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?”

The Four-Way Test was officially adopted by Rotary in 1943 and has been translated into the languages of over 100 countries. It appears on highway billboards, in schoolrooms and on the walls of businesses, in labour contracts, courtrooms and halls of government. It’s even on the moon, in the form of a Four-Way Test pin planted on the surface by astronaut Buzz Aldrin!
 
Some have said that Vocational Service, the 2nd object of Rotary is the forgotten one as it may not be as well understood.  Let’s work together to promote Vocational Service and Be a Gift to the World.