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-rotary pr Tips-
7 December 2010 - edited by Joseph Lorenzo | |
| Rotary in the news |
During his travels, RI President-elect Kalyan Banerjee made his way to Tauranga, New Zealand, where he was welcomed by over 400 Rotarians. He recognized New Zealand club members for their participation in Rotary’s polio eradication efforts as well as their commitment to humanitarian service, as shown through their Rotary Foundation Matching Grant projects. Remember to inform your local media when Banerjee or RI President Ray Klinginsmith travels to your part of the world. Read the full story. |
| Promoting Rotary this holiday season |
Don’t miss out on public relations opportunities this holiday season. Whether your club is collecting items, donating time, raising funds, or just spreading goodwill and cheer, let your local media know how Rotary is helping your community. During the season, media outlets will be looking for stories of service, so don’t forget to share your project and get recognition. Read how the Rotary Club of West Seattle, Washington, USA, and the Rotary Club of Saipan, Northern Mariana Islands, are making a difference in their communities. |
| Public Relations Kit now available |
If your club has already selected a new public relations chair, or if it just wants to boost its PR strategy, make sure to order the Public Relations Kit, which includes everything needed to help publicize your club's good works. The kit includes Humanity in Motion public service announcements, Effective Public Relations: A Guide for Rotary Clubs, the Media Crisis Handbook, and many other tools to help you share the story of Rotary. Order one now at shop.rotary.org. |
| January marks Rotary Awareness Month |
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January is Rotary Awareness Month, a great opportunity to share what it means to be a Rotarian. Rotary’s strength lies in its more than 33,000 clubs in over 200 countries and geographical areas. Consider these tips for getting your club involved during Rotary Awareness Month:
- Watch and share Rotary Minute videos with others in your club and district.
- Host a question-and-answer “press conference” session during one of your meetings in January, and invite local media.
- Shoot video of a club meeting or service project, and post it on your website. Tell people about it on Facebook or Twitter.
- Coordinate a community service project with another local organization, and invite the media to come along.
- Write a letter to the editor of your local paper about your club’s community and international humanitarian projects.
- Invite a friend or co-worker to an upcoming meeting
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| Celebrate a Rotary Day |
With 23 February - Rotary’s 106th birthday - fast approaching, every club and district is encouraged to start planning events on or around this day. Last year, clubs and districts made tremendous efforts to recognize Rotary’s work and share the message of End Polio Now. Even though 23 February is Rotary’s official anniversary, any day in your community can be designated a Rotary day. Remember that your public relations plan for the day’s celebration should focus on service, which will help communicate what Rotary is and does around the world. Clubs and districts that are planning to light a landmark with a Rotary message during the week of Rotary’s anniversary should visit www.rotary.org/lightings, the official page for all lighting resources. |
Did you know that Rotary PR Tips reaches more than 13,000 people in 115 countries from Afghanistan to Zimbabwe? It's a great opportunity to learn how the media works and how other cultures promote their projects. What PR tip would you share with readers? Send it to pr@rotary.org. | |
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